Through the Needle ONLINE
August 9, 2010
By Susan Beck, Executive Editor, BERNINA of America, Inc.
Wow! It's hard to believe that it's been eight years and 34 issues since we first printed Through the Needle magazine! During that time, the magazine offered fun sewing projects and informative articles for all types of stitches: quilters, crafters, garment makers, embroiderers, virtual stitchers, etc. The next issue of Through the Needle continues this tradition but the format is very different. It is the first issue of our Through the Needle ONLINE and it debuts today! Three things are changing about the magazine: how you receive it, when you receive it, and what you pay for it. Also, there will be six issues instead of four and you'll read it online -- FREE!

The new online version of Through the Needle is similar to the print version, right down to your ability to "turn" the pages. In addition, the new online version takes up less space (none!) than the paper version and is available anywhere you have a computer with Internet access. Plus, it has features the print version could never have: searchable content (enter a keyword and be taken to every occurance of that word in the issue) and live links that take you to related websites. Going online opens up loads of options that make it easier for you to use and enjoy every issue of Through the Needle ONLINE. In addition, think about the amount of paper and ink that will be saved by not printing a paper magazine.


The first issue of Through the Needle ONLINE is full of imaginative projects: from two versions of an imaginative bag -- one cool and one hot, to a simple, flowing, pull-over shirt and a fun, quilted bag with a funky metal frame. That's just the beginning of what you'll find in the first issue, but you need to let us know that you want to subscribe. So, sign up at www.berninausa.com click HERE, and you'll receive e-mail notifictaion and links to each new issue as they become available. Whether you are a loyal reader or a new fan, I'm sure you'll love expanding your sewing horizons and pushing your creative limits with Through the Needle ONLINE. After all, the next best thing to sewing is reading about it!











It's baseball season! And BERNINA of America's offices are just outside Chicago, home of the Chicago Cubs.



Erika and I are off to Chicago for a week-long BERNINA's meeting, so we probably won't be checking the blog much this week. But we'll be learning new things, so should have some new topics to blog about when we get back!
Last Wednesday night I went to a party at my local BERNINA store, celebrating the 75th anniversary of the BERNINA sewing machine. Model 105, the first BERNINA-branded sewing machine, was introduced in 1932. BERNINA stores all over the world are celebrating with special events and sales; join the festivities at 







