The president of Bernina of America, Martin Favre, is a very creative person. Born and educated in Switzerland, he came to the United States with his family sixteen years ago and has been the vision and brains behind the growth of the company ever since. His background is finance and marketing but his interests are varied - ranging from sports to movies to politics - he is well-read and can speak on any topic.

I tell you all this as a preamble to the video you are about to see. Martin began a tradition many years ago at our annual dealer convention, Bernina University, by making his entrance in a memorable way - usually having something to do with the theme of Bernina University or the location. In Dallas, he rode in on a longhorn steer; in Atlanta, a motorcycle. When in San Diego, in honor of their famous zoo, he dressed as a gorilla. In Kansas City eight years ago he dressed as Dorothy from "The Wizard of Oz."

This year Martin starred as double agent 008, and his mission was top secret - bringing the new Series 8 machines to the United States amidst many attempts to foil his mission. Please enjoy the video of his "secret mission," and remember the company who has heart and can laugh and enjoy is Bernina! CLICK HERE